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In 2023, Jack Beaman found himself struggling financially, leaving him unable to afford a proper gift for his niece and nephews. In a moment of guilt came a flood of creativity, he decided to design some reward charts and games for them to print off and use at home, which not only brought joy to the kids but also sparked an idea.
Encouraged by their excitement, Jack began to explore the world of toys and creativity with his good friend Matthew Gillespie. They created the brand Jollybox whilst also researching and experimenting with various designs, learning about production and what made toys engaging and fun for children. Since then they’ve attended many toy fairs and networking events, connecting with many industry professionals and experts.
Now in 2025, Jack and Matt have transformed the initial idea into a thriving toy company. With plans to open the first Jollybox brick and mortar store this year. This will have a focus on imaginative play and educational products, the ambition is to build a successful toy shop that continues to inspire children and families, proving that passion and creativity can turn dreams into reality.
How It Started


Our Values
Our team work hard to provide products that are engaging, stimulating, and supportive of children's cognitive and emotional development.
Value
Jollybox is dedicated to providing high-quality toys and learning materials for children. We believe that children learn best when they are having fun, and we are committed to making learning enjoyable and exciting for all of our young learners.
Value
Jollybox provide interactive learning, toys and games. We have everything you need help with improving your child’s experience with learning.
Value
Our team is passionate about providing high-quality toys that will help teach your child new skills through the form of play.
Value
Jollybox work alongside toy industry experts to ensure we are up to date with the newest market trends.
Value
Our team is dedicated to creating positive change in our community by making fun toys and games accessible for all.
Value
At JollyBox, we believe that every child deserves an education that is both meaningful and enjoyable. We strive to promote a fun and engaging approach to learning that is designed around each child's individual cognitive and emotional needs. We understand that every child learns differently and we create a learning experience that caters to each child's unique learning style. Through the power of play, learning and team-based activities, we make sure that children are always motivated and excited to learn.
Our Philosophy
